Focus Map

The WILsquare Focus

While few companies will “check every box”, we look for the following attributes in the businesses we consider for partnership.

Business Criteria

  • High return on customer acquisition efforts
  • Strong market position in stable industry
  • Defensible pricing structure
  • Long standing customer relationships with minimal, or mitigated, concentration
  • Headquartered in Midwest or Southern U.S.

Financial Criteria

  • EBITDA $3mm to $10mm
    (no size minimum for add-on acquisitions)
  • EBITDA margins ≥ 10%
  • Modest working capital requirements
  • Low to moderate ongoing capital expenditures (excluding growth capex)
  • History of positive cash flows

Industry Experience

  • Business services
  • Technology infrastructure and services
  • Differentiated distribution/value added resellers
  • Niche manufacturing
  • Internet and catalog-based enterprises

Growth Opportunities

  • Increasing sales and marketing presence
  • Gaining access to alternative sales channels
  • New product development
  • Utilization of web-based tools
  • Industry build up through add-on acquisitions (no geographic constraints)